Robbie Williams brand “Farrell” goes to Primark


Farrell - Robbie Williams

Primark is to breathe new life into Robbie Williams’ failed menswear label Farrell this Thursday (20 November), when the retailer will launch a new collection across 15 stores in the UK and Europe. Farrell was previously stocked at Selfridges and House of Fraser.

Farrell, which was founded by the singer in 2011, ceased trading last October when it filed for voluntary bankruptcy.

The brand was inspired by Williams’ grandfather Jack Farrell, who was well known in his home town of Stoke-on-Trent for his dress sense.

“We’ve absolutely loved working with the Farrell brand,” commented Ben Smith, director of menswear, Primark.

The collection is on sale now:
London Oxford St West, London Oxford St East, Bristol, Manchester, Liverpool, Lakeside, Newcastle, Dublin Mary Street, Cologne, Berlin Alexanderplatz, Hanover, Eindhoven, Lisbon, Colombo, Marseille, Madrid Plenilunio.

From November 30rd you can buy it also in the following Primarks: Leeds, Cardiff, Edinburgh, Essen, Dusseldorf, Creteil, The Hague.

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